12 practical Facebook reach tips

Let’s round up some further practical tips that have been working well for me and can hopefully benefit your page, too. These tips originally appeared on this Facebook post.

  1. Post more often – at least three times a day.* (However, you may find your page works better with less – you have to experiment).
  2. Experiment with posting at different times of the day, including outside business hours.
  3. Post a mix of your own content (short tips + links to your longer blog posts) + OPC (other people’s content that you curate from a variety of sources). e.g. for Facebook-related content, follow this Interest List with 36.5k+ subscribers!
  4. Post directly on your Page and also share posts from other relevant Pages.
  5. Include @ tags of related Pages in your posts. This may help create more visibility in the news feed of the fans who have liked the tagged pages. Don’t over do the @ tags, though, and always remember your etiquette.
  6. Repost your own evergreen content.
  7. Mix up the post types: status updates, links, photos, videos, offers, events, milestones and cover image changes.
  8. Test post length from super short (<120 characters) to much longer (63k is the max!).
  9. Check your Insights for when your fans are online and be sure to post during these times (as well as outside, per tip #2).
  10. Consider coming up with a theme for each day of the week and publish posts pertaining to that day’s theme. Also, look for ways to crowd source content and featured input from your fans.
  11. Compare your reach performance against the average at: http://barometer.agorapulse.com/
  12. And, of course PAY for more reach on posts that impact your bottom-line, using the Boost post option or go into your Ads Manager/Power Editor.**

*Emeric Ernoult of AgoraPulse says, “Pages that post at least three times a day get very high page reach metrics and much more brand awareness than pages that only post once a day or fewer.”

**Emeric says, “…if you’re announcing a new product, new features, an ebook or webinar or other content you’ve spent hours on, isn’t it worth it to pay $30 or $50 to make sure your hard work is seen by 9,000 people instead of 1,000? Yes! Your time and specialized content are worth it. Why waste those efforts to save $30 or $50? That’s nonsense.”